Nice House. What’s In It For Me?
Nice House – What’s In It For Me? It’s Not About You. As far as marketing goes, it’s not about you, the service/product provider. It’s about the buyer. They’re always thinking, ‘what’s it in it for...
View Article6 Copywriting Tips for Your Business’s Success (Infographic)
Infographic: Magnify Results and Marketing Success With Six Copywriting Must-Knows Are you constantly concerned about the potential success for a new promotion or ad? Wouldn’t it be helpful to have a...
View ArticleBranding To Effect Marketing Success
Branding To Effect Marketing Success Do you think branding and brand image are new terms or fads? We’re seeing it mentioned all over the place: in blog articles, marketing material, business coaching,...
View ArticleWinning Property Descriptions, Achieve Better Sales
Looking for A Winning Property Description? As a real estate agent or broker, you’re beyond busy. Writing winning property descriptions is just one of the many tasks you perform. It’s also key to...
View ArticleInclude This Secret in Your Property Descriptions
Why Share This Property Description Feature? Dear Real Estate Agents: How much are you keeping out of your property description that might sway your potential homebuyer’s decision? Homebuyers look to...
View ArticleTop Four SEO Tips for Your Online Content
Written by guest writer, Linda Wilkinson Top Four SEO Tips for Your Online Content If you have a website or a blog, you already know how important it is to optimize your site for search engines....
View ArticleHow To Reignite Client Relationships Using One Method
Do You Reignite Client Relationships? You’ve been in business a few years now. Met a lot of people, built relationships. Even grown your clientele through referrals. And with all that, you’ve served a...
View ArticleWhy Your Real Estate Writing Process Matters
Is A Real Estate Writing Process Part of Your Marketing Plan? A realtor’s life is wrought with activity, forms and ongoing process. There’s a form and process for everything. What are you using for...
View ArticleLeading A Real Estate Writing Revolution
What’s All The Excitement About? I think it’s time for a revolution. No, no…not that kind of revolution. Rest assured, there’s no impending civil uprising. I’m talking about leading a Real Estate...
View ArticleDeliver High Value Through Your Pre-Listing Package
What’s In Your Pre-Listing Package? As a Realtor, you’re excited to drop off your pre-listing package to the seller and introduce yourself. Did you know that sharing information about your complete...
View ArticleHow To Get Sellers To Flock To You
Market It Right Get Sellers To Flock To You When you’re only as good as your next home sale, the pressure is on. And that means always for Realtors. So how can you get sellers to flock to you? What’s...
View ArticleWhy I’ll Never Be Known For #Trending
Why #Trending Loses Traction Consider this. Everywhere you look – on social media in particular – the next big thing is taunting you. “Buy Now. Increase Your Sales. Get More Leads“, etc. All in the...
View ArticleSuccessful Realtors Are Coached Realtors
A Successful Realtor Seeks Coaching How do you become The most successful Realtor in your market? It’s not enough to earn your real estate license and believe you can simply coast, or that your...
View ArticleHome Staging Kills Sales Opportunities
Home Staging Sincerity Don’t use “home staging” to market a home. That bold suggestion was made (in March 2016) by a successful US Realtor. Ultimately, his comments implied that staging denotes...
View ArticleHow Not To Blog To Build Your Audience
Build Your Audience The Right Way As a business owner, you blog to build your audience, get leads and ultimately make sales. Ya, that seems like a given, but these days, everyone and their grandmother...
View ArticleProperty Descriptions Are Written To Sell
Property Descriptions Are Written To Sell Are Your Messages Written To Sell As a professional copywriter, everything I write, including property descriptions is written to sell. In fact, you might...
View ArticleBusiness’ Greatest Rewards Are Free
Seeking The Greatest Rewards What happened to the greatest rewards we expected to get – from client work, sales, killer projects, and easy-going clients? As a small-business owner or solo entrepreneur,...
View ArticleRealtor Advice To Eliminate First-Time Buyer Angst
Is Your Realtor Advice Complete? Buying a home (especially) for a first-time buyer is an extreme life experience bringing with it an intense range of emotions for the buyer. So consider this. Are you...
View ArticleRealtor Advice To Eliminate First-Time Buyer Angst
Is Your Realtor Advice Complete? Buying a home (especially) for a first-time buyer is an extreme life experience bringing with it an intense range of emotions for the buyer. So consider this. Are you...
View ArticleWhat Realtors Do To Destroy Home Buyers And Sellers Angst
Home Buyers and Sellers Decisions Home buyers and sellers face big decisions and so many details to consider: Is the timing right? How much can I expect to get for my home? How do I know this is the...
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